It was placed there by a group of fans demanding a Charmed spin-off.
What the HELL has happened to fandom?
Are we so desperate for sci-fi and fantasy content, we’ll not only put up with crappy novelizations (Star Wars and Star Trek books), crappy TV movies (I’m thinking anything produced by the Sci-Fi Channel), lousy comic book adaptations (I’m looking at YOU, Jessica Alba), and execrable TV shows, but we’ll BEG FOR MORE?
Why, in the late ’60s and early ’70s, did America’s legions of sci-fi fans make themselves known by clamoring for the return of Star Trek? Maybe because many episodes of that show were brilliant, written by top genre scribes? Maybe because there had never been anything like it on television before? Maybe because it offered a hopeful future free from racism and war? Maybe because it was the only alternative to the “talking carrot” seasons of Lost in Space?
But the legacy of the successful effort to save Trek, here in the 21st Century, is that every time a sci-fi show gets cancelled, someone has to rally to save it, whether the show deserves it or not. Occasionally, the effort is worthwhile (Firefly). Other times, it’s simply baffling (Enterprise, Stargate SG-1).
Should every sci-fi show, regardless of merit, last forever? And merit doesn’t seem to have anything to do with it — where were the legions to save the live-action The Tick, a show genuinely worth saving? Or Max Headroom?
I’ve gotten a lot of grief for daring to criticize Babylon 5. But you know what? Good or bad, B5 was a labor of love by one man, J. Michael Straczynski. I think the people who worship that show are basically responding to the man and his vision. Like Chris Carter or Joss Whedon or even Gene Roddenberry, Straczynski had a message and was able to get it across. B5 may have been art of inconsistent quality, but it was art.
Charmed was not art. It was PRODUCT. It was not a labor of love. Tori Spelling saw The Craft, and told her dad, who said “hey, I could sell that pile of shit to 13-year-old girls.” Charmed was focus-group-driven pablum, pretty actresses surrounded by cheap and lazy special effects. As an “occult drama” it had all the depth of Bewitched (but none of the charm).
Christ, it’s not just that Charmed was bad. Lots of worthwhile things are “bad.” It’s that Charmed didn’t matter. At all. Nor did its creators intend it to matter. It was designed to fill an hour of network time, and lure teens with undeveloped tastes into watching commercials for skin cleaner.
My message to the people who want a Charmed spin-off: all the money you spent on that billboard could have been spent to feed the homeless, cure Cystic Fibrosis, or bring back Firefly. Try developing some discretion. The creative community can do a hell of a lot better than Charmed — and so can you.